Smart
Lead classification
5
Lead types
24/7
Intake open
Auto
CRM integration
Overview
Balayar is a premium hair extension brand offering professional training to hairdressers and stylists in the Netherlands. From 1-day masterclasses to complete 7-day programmes — they needed a system that automatically classifies applicants and routes them to the right course.
The Challenge
With multiple training tiers (masterclass, 2-day + online, 5-day, and 7-day programme), manually reviewing every application was time-consuming. The sales team had to guess which programme fit which stylist, which led to mismatches and missed opportunities.
The Solution
We built an intelligent multi-step intake funnel that classifies leads automatically. The system asks 5 targeted questions about role, experience, techniques, and motivation. Based on a smart scoring engine, leads are sorted into 5 types — from experienced weft stylists (1-day masterclass) to beginners (2-day + online training). Data is pushed to Zapier for CRM integration, and every lead sees a matching training offer immediately.
What We Delivered
A comprehensive solution tailored to Balayar's specific needs.
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